Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds

Mark Burry

This site outlines key aspects of my research and communicates a purely personal perspective of work in progress and context. The archive includes links to background and related material.
My activities as Founding Director of Swinburne University of Technology's Smart Cities Research Institute can be followed via the 'Smart Cities Research Institute' link below.
This site does not purport to talk for Swinburne University of Technology and its overarching research mission - also linked below.